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“The You Tube team has built an exciting and powerful media platform that complements Google’s mission to organise the world’s information and make it universally accessible and useful,” Google’s chief executive Eric Schmidt said in a statement.

“Our community has played a vital role in changing the way that people consume media, creating a new clip culture,” said You Tube co-founder Chad Hurley.

Advertisers are justifiably alarmed at the fact that their commercial spots are running in hate-spewing videos, and they’re likely to seek leverage in negotiations with Google and You Tube over ad deals going forward.

“Johnson & Johnson has decided to pause all You Tube digital advertising globally to ensure our product advertising does not appear on channels that promote offensive content,” the healthcare products conglomerate said in a statement Thursday.

“By joining forces with Google, we can benefit from its global reach and technology leadership.” Hurley and You Tube’s other co-founder, Steve Chen, posted a video to the front page of their site announcing the acquisition and thanking the You Tube community for helping make the site a success.

Once the acquisition is complete, You Tube will continue to operate independently from its headquarters in California, US.

Search giant Google announced on Monday that it would acquire the hot young video-sharing website You Tube, in a $1.65 billion stock deal.

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In the DVR-obsessed world we live in, one of the major casualties has been the opening theme songs of TV shows.

After you've heard it once or twice, you’re fast-forwarding to the start of the episode without hesitation.

But with Tina Fey’s NBC-reject-turned-Netflix-gem “Unbreakable Kimmy Schmidt” we can’t get enough of the auto-tune opening.


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